Social Stuff Defined

Remember it’s social and that means developing relationships and getting to know people. 

Social Marketing ~ is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing.

Social marketing “products” are big ideas meant to change attitudes or behaviors, such as getting kids to stop smoking, protecting the environment or encouraging condom use. It’s agenda-based marketing often driven by non-profits. It is a recognized marketing discipline that was popularized in the early 1970’s by Philip Kotler and Gerald Zaltman.

Social Media ~ is primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.

Social Media Marketing ~ is a new flavor of marketing that uses social media such as MySpace, Facebook, YouTube, Flickr, Yahoo groups, etc. to create communities of like-minded interests and, perhaps, interact and converse with customers and potential customers. 

Social Networking ~ often involves grouping specific individuals or organizations together with a common cause. It refers to a broad class of web sites and services that allow you to connect with friends, family, and colleagues online, as well as meet people with similar interests or hobbies.  The process of meeting and networking with people through the use of specific Internet technology.

Social Bookmarking ~ is a method for internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.